Ymakan are the experts in brand development, opening doors the world over to ensure that your brand is in the market at the right time, through the right channel and in front of the right customers. 

Ymakan helps brands from around the world establish,  grow and thrive in the Middle East and beyond.  We have a thorough understanding of the market , the opportunities and challenges, along with the ever increasing competitive landscape, changing regulations and consumer tastes and trends.


Dedicated to working with our partners to ensure that we become not only an extension of their company with a full understanding of their vision and objectives, but trusted advisors committed to delivering  quality, excellence and sustainable success every step of the way.

Ymedia solutions is the specialist media division of Ymakan, ensuring that your brand's journey is complete right through to reaching your end customers.  With over 50 years combined experience in the media industry, we bring a fresh approach to delivering your brand in front of the eyes of the consumer. Allow us to engage your customers' senses through tv, radio, digital, print outdoor, social media and bespoke events, we can recommend and execute a full media plan to ensure your brand is a success. The proof is in the pudding… as they say!


We are proud to have been working with some of the regions leading media platforms in the UAE for over 4 yrs.

Meet The Founders

With my English/ Egyptian heritage, a passion for the food industry, 20 years in the corporate world and more than 15 years of living and working in the Middle East and Asia Pacific, I help companies gain a ‘competitive advantage’ when looking to establish and grow in the Middle East F&B market. 

With a deep understanding of the commercial and cultural nuances of doing business in the region that facilitate success in F&B, I have spent one and a half decades earning the trust and respect of key stakeholders across the industry. 

I combine passion and creativity with a strong work ethic, drive for success and sheer determination to represent our clients, which has helped to ensure that Ymakan has been the natural choice for multiple global brands to deliver market entry, growth, sales and distribution solutions that surpass client and partner expectations. 

For those of you who know me already, will know how hard it has been for to keep this bio short!  Monologues – A defect of mine in some ways – A huge bonus in others. Put it this way, if its your brand I am looking after, it will be cared for, sold and managed with the utmost passion and attention to detail… 


I think it’s important when thinking about entrusting your business into the hands and guidance of another,  to get a personal feel for them, the people that run the business and the people working within it.  In business we sometimes forget that we all came from the same place and most are striving for the same things, albeit we have different skills and interests.  


These days, we have the exciting luxury of being able to work with people across the globe, sometimes without ever shaking hands.  So, in case we end up building great success together but never get to shake hands, I hope you can pick up from this a little bit about, where I came from, who I am and my experiences so far, that hopefully help brands across the globe achieve worldwide success.

Sarah Motwali

Co-Founder & CEO

Vanessa Linney

Co-Founder & Managing Partner